Meet Insync Technology
Microsoft’s Australian Emerging Partner of the Year in 2015, Insync Technology is blurring the lines between a traditional Systems Integrator (SI) and a Managed Services Provider (MSP). The company, based in Newstead (just north of Brisbane), boasts high customer retention due to its commitment to innovation and deep expertise regarding platforms, productivity, and identity. Although Insync claims no likeness to the popular 90’s boy band, it still manages to make customers’ hearts throb with powerful business solutions for industries including education, local government, and corporate enterprise.
Azure consumption is more than just cloud profitability
Insync co-founder and solutions architect Stuart Moore explained to us how Azure consumption is important to Insync, “But it’s kind of like the ‘forest through the trees’ saying.” Azure consumption is mutually beneficial if the customer is getting what they need from their cloud environment, like lower costs, reliability, and workload flexibility. But consumption for the sake of it doesn’t cut it for Insync, even when it drives recurring revenue. “If your customer isn’t happy, but you’re sitting back watching your Azure consumption tick up—that seems like short-term thinking to us.”
HealthCheck for Azure is music to Insync’s ears
Insync leverages BitTitan HealthCheck for Azure (HCFA) to ensure its customers can explore Azure opportunities and make informed decisions. An assessment with HCFA allows Insync to help “debunk” confusion when it comes to the public cloud conversation.
“We like HCFA in the fact that it gives you empirical data,” Stuart said. “It’s not a calculator using estimates derived from a huge multi-national conglomerate with 200,000 users—it’s the customer’s actual environment.”
A baseline of the customer’s infrastructure then opens the door for a “go or no-go” discussion. With a map of all the customer’s workload dependencies, Stuart can identify workloads that might make more sense to move immediately versus later, and right-size them with some headroom. “All in all, it gives me omnipotent visibility in regards to my customer’s infrastructure that I have never had before.”
Part of the Insync team accepting the MAPA 2015 Microsoft
Australia Partner Award for Emerging Partner of the Year.
In a recent case, Insync used HCFA to paint a picture for a customer considering running their infrastructure in Azure. Comparing their “as-is” infrastructure against a right-sized environment revealed more than $6,000 in monthly savings for the customer. HCFA even goes so far as to help plan the migration of workloads so there aren’t any surprises along the way. Want to bet that customer said “bye, bye, bye” to their on-premises infrastructure?
Should an assessment not lead to any workloads moving to the cloud right away, it still fosters a discussion with the customer’s best interests in mind from both a cost and risk perspective. Regardless of the decision made, critical data and consideration leads to informed decisions, which perpetuates Insync as a trusted advisor to its customers.
What does it mean to Insync to be a Modern MSP? Stuart answered:
We have a saying that we use frequently: “innovate, operate, and automate.” We don’t have “average” outcomes and we don’t put up with “average” work. You must embrace automation and platforms that support this aim. A Modern MSP is always driving innovation in their customers, challenging them, and providing thought leadership. That should be a requisite attribute for any Modern MSP—because if you aren’t, someone else is.
Read more about Insync Technology and BitTitan HealthCheck for Azure in Stuart’s blog post here.